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RETAIL AUDIT OF BIO-ACTIVE (FOOD) SUPPLEMENTS IN RF

• Regional scope
• Information sources
• Panel of pharmacies and data accuracy
• Type of reports
• Issue format
• Information in the report
• Frequency of issue
• Features

The target of the project is to provide ultimately sufficient and reliable data on retail sales of bio-active supplements in the Russian Federation.

The information database includes:

• sales volumes in value (retail prices and pharmacy purchasing prices)
• sales volumes in units
• average wholesale and retail prices, etc

Regional scope

The 2007 panel covers over 4100 pharmacies - 7 % of the general universe.

The panel is sufficient for obtaining reliable data. By our estimates the error for Russia total equals 10%.

Information sources

Drug marketing records received directly from pharmacies are the reliable sources of information on retail sales. RMBC relies on bills-of-lading (nakladnie) submitted by pharmacies.

Type of reports

• Russian total
• 52 regions

Information in the report:

• product brand name
• manufacturer
• sales volume in units
• sales volume in wholesale price
• sales volume in retail price
• average wholesale prices
• average retail prices

Issue format

• Electronic version on CD
• Network/local version
• Russian/English language version

Frequency of issue

Quarterly/monthly, 1 month after the end of the reporting period.

Features

• volume of a market segment (in value and units)
• share of manufacturer in a market segment
• tracking the share of manufacturer in a market segment
• tracking user's own sales dynamics and competitive sales dynamics by quarter
• comparing prices for competing products

Application:

• import management based on the received data
• identifying segments with low competitive activity
• segment growth prospects in natural and in money terms
• other user-specified query information