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MEDICAL REPRESENTATIVES, MERCHANDISERS AND DATABASES

Today many pharmaceutical companies are in need of professional merchandisers and medical representatives for the following short-term projects:

• promotion of new drugs;
• maintenance of known drugs;
• launch of new drugs, forms, dosages, packs
• advertising in mass media,
  
• creation of segmented databases of pharmacies, doctors etc.

Since 2001 RMBC has been working successfully on the project called "Rent-a-Rep Service" for pharmaceutical companies:

Taking into account our client's concerns we:

• develop a promotion plan
• choose high-skilled medical representatives and/or merchandisers
• train medical representatives and/or merchandisers on client's request
• supervise medical representatives and/or merchandisers activity on a regular basis
• report in any form convenient to you (printed or computer version), weekly or monthly.

The report will enable you to evaluate:

• product presence in retail stores (%)
• average sales in retail stores
• advertising presence
• competitive activity etc.

We also develop target audience databases (doctors, pharmacy workers, etc) where the information can be structured according to:

• attitude to your products;
• opportunities for product promotion (source: interviews).

This will enable you to identify your target audience and cooperate purposefully with those doctors and pharmacies that are inclined to work with your company and products.

As a result you will be able to expand your opportunities and:

• increase product presence in pharmacies
• raise awareness of doctors, pharmacists and pharmacy workers of your product
• inform your end-users
• manage your business effectively

For more details please contact:
Svetlana Ascheulova
Head of Rent-a-Rep Project
E-mail: ascheulova@remedium.ru