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VIII. STUDY OF THE RUSSIAN PLASTER MARKET

I. Analysis of plasters retail sales

• Russia's retail plasters market in Q1 2003
• Leading manufacturers and brands
• Retail market of plasters: structure by price segments
• Average retail markup and retail prices for different plasters

II. Plaster imports analysis

Plaster imports in Russia in Q1 2003

• Plaster imports structure by country of origin
• Leading brands by import volume
• Leading manufacturers and distributors by plaster imports
• Share and volume of direct supplies of plasters to medical facilities

III. Assessment of target audience behavior (survey of directors of retail pharmacies and hospital pharmacies in Moscow, Saint-Petersburg, Novosibirsk, Yekaterinburg and Rostov-on-Don)

• Knowledge and use of plasters
• Choice factors
• Relevance of key criteria (such as: base material, colour, length, width, perforation holes, dispenser and ripples, for hospitals - type of package)
• Key plaster suppliers to pharmacies and hospitals
• Image of plaster manufacturers

Sample: survey of 45 pharmacists in hospital pharmacies and 180 pharmacists in retail pharmacies.

Format: Power Point

Language: Russian

Size: 184 slides

Price: RUR 60 000 (exempt from VAT)