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VI. SURVEY OF PHARMACISTS OF OTC DEPARTMENTS AND END CONSUMERS

Issue: nasal and expectorant drugs

Methodology: personal survey

Sample:

Respondents	City
	Moscow	Saint-Petersburg	Perm
Pharmacists	150	90	50
End consumers	800	700	500

• The required minimal number of retail stores in the sample is observed
• Sample contains private and municipal/state unitary enterprises
• Large chains are included
• Pharmacies in different districts/areas
• Respondents are split by sex:
  • Males - nearly 20%
  • Females - nearly 80%
• Respondents are split by age:
  • 18-25 years - around 25%
  • 26-40 years - around 35%
  • 41-65 years - around 35%
  • 66-70 years - no more than 5%
• Consumer survey is conducted in: pharmacy sales area, nearby territory and pharmacies located in shopping-malls

Analyzed period: August 2004

Format: Power Point

Language: Russian

Split by cities

Size: 97 slides (nasal preparations), 101 slides (expectorant preparation)

Slides:

Pharmacists Survey:

1. Aided awareness of nasal/expectorant brands
2. Most frequently recommended nasal/expectorant drugs (open question)
3. Most frequently recommended nasal/expectorant drugs (open question):

• for treatment of severe rhinitis/dry cough in adults
• for treatment of stuffiness/moist cough in adults
• for treatment of severe rhinitis/dry cough in children
• for treatment of stuffiness/moist cough in children
• for treatment of allergic rhinitis in adults/smoker's cough
• for treatment of allergic rhinitis in children

4. Key factors for choosing nasal/expectorant drugs (according to pharmacists)

End consumer survey

1. Nasal/expectorant drugs known and used by consumers

• Unaided awareness
• Aided awareness
• Drug used last time to treat rhinitis

2. Reasons why consumers used nasal/expectorant drugs
3. Number of dosage forms of nasal/expectorant drugs used by consumers
4. Share of each dosage form of nasal/expectorant drugs used by consumers
5. Nasal/expectorant drug dosage form preferred by consumers
6. Reasons why consumers prefer a certain dosage form of nasal/expectorant drugs
7. Reasons why consumers use a certain dosage form of nasal/expectorant drugs less often
8. Reasons why consumers never use a certain dosage form of nasal/expectorant drugs

Price:

Pharmacists survey - RUR 25 000 (exempt from VAT) per city (1 segment)

End consumer survey - RUR 25 500 (exempt from VAT) per city (1 segment)

Full report (1 segment) - RUR 102 000 (exempt from VAT)

Full report (2 segments: nasal and expectorant drugs) - RUR 200 000 (exempt from VAT)