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II. ASSESSMENT OF MEDICAL REPRESENTATIVES EFFICIENCY

Survey of pharmacy directors in regions of Russia to assess the efficiency of medreps employed by leading manufacturers.

Reporting period: quarter

Medical representatives are assessed on a 5-grade scale (1 - lowest grade, 5 - highest grade) on the basis of the following criteria:

1. Frequency of visits to pharmacies
2. Knowledge of product properties
3. Unbiased assessment of the advertised product's efficacy
4. Good communication skills
5. Personal qualities (polite and unobtrusive approach)
6. Qualitative information materials

The study results also include: preparations that are most actively promoted by medreps of pharma companies; promotion campaigns in regional pharmacies.

Format: Excel

Language: Russian

Cities: Kazan, Krasnoyarsk, Nizhniy Novgorod, Rostov-on-Don, Novosibirsk, Vladivostok, Voronezh, Krasnodar, Tyumen, Chelyabinsk, Saratov

Analyzed periods: Q1 2003, Q3 2003, Q1 2004, Q3 2004, Q1 2005, Q3 2005 and Q1 2006

Price: RUR 3000 (exempt from VAT)